Everything between where you are right now and your first sale of The Intentional Husband: We Before Me™ — where to find your buyers, what to say, and the follow-up emails that do the selling for you.
Your system is fully built, live, and proven — we ran a real test sale through your checkout and everything worked: the order processed, the products delivered, the confirmation emails sent. keepchoosingher.com is open for business. There is no tech setup left, for you or for us.
The dashboard you logged into looks empty for a simple reason: it fills up with your customers — every buyer, their order, and every email the system sends them shows up there. No sales yet means nothing to show yet. You don't need to build anything in there, and you can't break anything by looking around.
"What's a funnel?" It's just the path a buyer walks: they land on your sales page → buy your $27 product → get offered the $17 add-on at checkout → then the $97 upgrade after. Yours is already built and connected. One visitor can become a $27, $44, or $141 customer without you touching anything — that's the funnel doing its job. Your only job now is the one thing this page is about: getting the right people to keepchoosingher.com.
Paid ads work, but they're step two. Your first sales should come from warm and free channels — they prove the page converts before you put money behind it.
Not an ad. A story. People buy from people, and in your niche the story IS the product:
Reply to every single comment. Each reply pushes the post to more people for free.
Join 5–8 groups where your buyer (or his wife — wives buy this for husbands more than you'd think) already lives: search Facebook for "marriage support", "Christian marriage", "marriage after kids", "husbands and fathers", "marriage restoration". Then the rule that makes this work: give value first, never link-drop.
Men rarely post about marriage struggles on Facebook under their real name — they do it anonymously on Reddit, every day, in r/Marriage and r/relationship_advice. Make an account and spend 15 minutes a day answering honestly as a husband who's been there. Do not drop links in posts — Reddit bans that instantly. Give real answers; put keepchoosingher.com in your profile bio only. When an answer of yours helps someone, they check your profile. This channel compounds slowly but reaches men in the exact moment they're looking for help.
Text or email 10 people who know you — not to guilt them into buying, but: "I just launched my system for husbands — would you share it with one man who might need it?" A share from a trusted friend converts better than any ad you will ever run. Pastors, counselors, and men's group leaders are gold for this niche if you know any.
Once anything has sold organically — even one sale — Facebook/Instagram ads are your scale lever. Relationships is a big, proven ad niche on Meta, which means the buyers are there AND there are content rules to respect.
| Setting | What to choose |
|---|---|
| Objective | Sales (conversions), pointed at keepchoosingher.com |
| Budget | $10/day — don't touch it for 4–5 days (the algorithm needs time to learn) |
| Audience | Men 30–60, USA. Interests: marriage, The 5 Love Languages, marriage counseling, fatherhood |
| Placements | Automatic (Advantage+) |
| Creative | A simple, real photo — a couple's hands, a kitchen-table moment — beats polished graphics. "Native" wins |
With your funnel — $27 core system, $17 add-on (The 30-Second Reset™), $97 upgrade (The Lifelong Intentional Husband™) — a typical buyer is worth roughly $35–45 once some take the add-ons. That means:
For what it's worth: building this exact campaign side by side — settings, targeting, and generating your first batches of ad creative — is what we do with clients inside our coaching program. Enrollment is closed at the moment, and this plan is the groundwork that gets a client ready for that room.
Your account already tags every buyer automatically (buyer, bump, upsell) — which means these three simple campaigns are ready to be wired up in your GoHighLevel account:
Day 0: "You're in — here's the ONE page to read first." Point them to the single most valuable section so they get a win tonight.
Day 2: "Did you hit the Day-3 wall yet?" One tip from the system, no pitch.
Day 5: "How's it going?" — literally ask. Replies become testimonials you'll use everywhere.
To buyers without the bump/upsell tag: "Most Intentional Husband readers eventually ask about the hardest moment of the day — that's exactly what The 30-Second Reset™ solves. Since you're already inside, here's the same $17 add-on price." One email, sent automatically, forever.
One tip, one small story, one link. 80% value, 20% offer. This is the asset that makes every future launch easier — your list is the one traffic source nobody can take away from you.